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About Us
The International Association of Information Technology Asset Managers, Inc. (IAITAM) is the premier professional association catering to both individuals and organizations engaged in various facets of IT Asset Management (ITAM), Software Asset Management (SAM), Hardware Asset Management, and the entire lifecycle processes that underpin IT Asset Management practices within entities of all sizes and industries worldwide.
IAITAM officially came into existence in 2002, marking the culmination of years of in-depth research and strategic planning. However, the roots of IAITAM can be traced back to 1998 when a collective of software and hardware asset managers initiated discussions regarding the necessity for a centralized organization with a specific focus on expanding and standardizing knowledge and information in the realms of IT Hardware and Software Asset Management.
Since its inception, IAITAM has been a pioneering force in unifying and advancing the field of IT Asset Management. It provides a vital platform for individuals and organizations to gain valuable insights, knowledge, and expertise, as well as to establish best practices in managing IT assets effectively. This collaborative and inclusive approach has been instrumental in enhancing the standards and practices within the ITAM industry, transcending geographical and sectoral boundaries.
We Created the Profession With
Certifications
The development of advanced training programs and certifications have been imperative in establishing formal expertise and achieving the professional recognition essential for effective participation in the field of IT Asset Management. These programs are crucial for remaining relevant within a global community.
Industry Value
Recognizing that businesses today are heavily reliant on technology is of paramount importance. In this digital age, technology is an indispensable cornerstone of modern operations. Dr. Barb, an esteemed expert in the field, aptly emphasizes that “if you are not managing your technology, then you aren’t managing your business.” This statement underscores the vital role that IT Asset Management (ITAM) plays in ensuring the success and continuity of businesses.
ITAM Professional Networking
Professionals operating in the IT Asset field require a secure and confidential platform where they can openly and candidly discuss mission-critical issues with their peers, specifically other IT Asset Managers. We also provide a neutral environment that both practitioners and providers can exchange knowledge to move the industry forward.
Industry Advocacy
The presence of a neutral industry advocate is critical in addressing the unique needs and challenges faced by Asset Management professionals. Such an advocate can provide trustworthy, customized guidance, fostering professional growth and development while upholding the integrity and neutrality of the field.
Executive Presence
Educating executive management about the benefits of acquiring and retaining ITAM expertise is pivotal in helping organizations realize the full potential of their technology resources. It leads to smarter decision-making, cost control, risk mitigation, and overall business resilience and success.
We’ve Hit Many Milestones Along the Way
Meet Our Founder
Dr. Barbara Rembiesa, D.Litt, CEO & President
Dr. Barbara Rembiesa is the founder, CEO, and President of the International Association of IT Asset Managers (IAITAM) — the world’s leading authority on IT Asset Management education, certification, and professional standards. Under her leadership, IAITAM has empowered thousands of organizations in over 120 countries to manage technology assets responsibly, reduce risk, and maximize business value.
A respected strategist and entrepreneur, Dr. Barb’s career began in the financial and consulting sectors, where she led enterprise-level technology tracking projects, negotiated complex software compliance resolutions, and designed disaster recovery frameworks for some of the nation’s most prominent institutions. Her deep industry experience laid the foundation for IAITAM’s mission: to professionalize IT Asset Management and establish it as a critical business discipline worldwide.
Beyond her executive leadership, Dr. Barb is an acclaimed author and speaker, inspiring professionals to lead with integrity, vision, and service. Her work, including her upcoming book My Nothing is Someone Else’s Everything, explores the power of small, intentional acts to create meaningful impact — a philosophy that mirrors her life’s work of transforming industries and empowering individuals.
With more than 25 years of leadership, innovation, and advocacy, Dr. Barb continues to shape the intersection of technology, governance, and humanity, ensuring that IAITAM and its global community remain at the forefront of responsible digital management and positive change.
